The NFL has made headlines in the past for their controversial moves on penalizing players for wearing attire outside of their regulations. Generally, the clothing worn by players was for a personal message; breast cancer, mental health awareness, a 9-11 tribute. The blacklash on social media was typically pretty fierce. However, it looks like all those tweets and messages may have led to a powerful social campaign aptly named “My Cause My Cleats.”
For one week – this week – NFL players are given approval to wear special cleats for a charitable cause. The players had to receive approval from the NFL on their cause and 100% of the proceeds must go to their chosen charity. According to the NFL, some 500 players are participating this week, and their cleats have never looked better.
— NFL Network (@nflnetwork) December 1, 2016
— Jaylen Watkins (@jwat14) December 1, 2016
— Carson Wentz (@cj_wentz) November 30, 2016