CeraVe, the leading dermatologist-recommended skincare brand in the U.S., has launched its latest campaign, “Head of CeraVe.” With dandruff impacting 1 in 5 Americans** and only 40% seeking treatment**, the brand aims to bridge this gap by spotlighting its dermatologist-developed haircare line, which is designed to normalize scalp concerns and offer effective solutions.
In a surprising and amusing twist, Dallas Mavericks player Anthony Davis has been appointed the new “Head of CeraVe” alongside Charlie D’Amelio and Paige Bueckers. Known for his towering height and signature unibrow, Davis brings a playful energy to his role in CeraVe’s latest campaign, highlighting his unique perspective –literally– on scalp care.
“My whole life, I could see something no one else could: people’s scalps. It made me aware of my own dandruff.”
The campaign rolled out, featuring Davis holding what looked to be a jumbo bucket of CeraVe moisturizing cream, the ad focused on humorously inspecting scalps from his elevated vantage point”
“Our ‘Head of CeraVe’ campaign celebrates the brand’s entry into haircare by breaking the taboos on the subject of dandruff,” said Kelly Buchanan Spillers.
CeraVe collaborating with influential voices, aims to speak meaningful conversations and raise awareness about a condition that impacts 1 in 5 Americans. The mission is to connect consumers with effective solutions