Pantene’s Strong is Beautiful Superbowl Commercial shows us the side of football that Sports & Entertainment Today is all about – Off The Field – and we love this advertisement! How could you not, especially since the “Strong Is Beautiful” campaign helps women and girls “shine by helping to build their confidence”.   Take a look for your self.

Pantene has teamed up with some all-star football greats to showcase how spending quality time can have a positive, lasting effect on female self-esteem.  Take a look at how Deangelo Williams of the Pittsburgh Steelers, Benjamin Watson of the New Orleans Saints, and Jason Ritten of the Dallas Cowboys take on a new role of combing and styling their daughters Rhiya and Reyna Williams, Grace Watson, and Landry Witten.

Jason Witten says, “A dad do comes from the heart, there probably isn’t a whole lot of style.  I think the difference between a “Dad do” and a “Mom do” is the end result is a whole lot different but I wouldn’t change a “Dad do” for anything in the world.”



Benjamin Watson says, “If you’re a father, and you only have so many hours in the day, maybe doing their hair is one of the things you can do to connect with them and build that relationship.”  Grace Watson called her do the “Who Dad-Do”. Saints fans know all about Who Dat! We love it!

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