Fashion and sport have always shared a runway paved with performance, precision, and personal style.
Ahead of her upcoming tournaments in Rome, Berlin, and Cincinnati, Coco Gauff is teaming up with New Balance x Miu Miu for Grand Slam in couture.
The New Balance and Miu Miu collaboration will feature sleek colorways on silhouettes designed for an everyday high-fashion active look. Miu Miu, the sister brand to Prada, is known for its edgy and playful takes on luxury fashion. At the same time, New Balance caters to the fashion-forward consumer who enjoys comforts and quality.
The merging of the two brands with THEE Coco Gauff speaks to the new era of sport and style that Gen Z athletes are bringing as they establish themselves in both the sports and fashion universe. Gauff’s identity as a Gen Z athlete who moves effortlessly between Grand Slam courts and front-row fashion shows makes her the perfect bridge between the two brands. This merger doesn’t just blur the line between utility and elegance — it redefines what modern luxury looks like: powerful, playful, and rooted in real performance.
While remaining true to Gauff’s style, this collaboration will feature Coco’s signature CG2 sneaker has been given the Miu Miu treatment: high-performance with a side of high fashion. Gauff’s apparel collection features performance-led pieces, like technical silk zip-fronted hoodies and track pants, complete with Miu Miu and New Balance co-branding. Elsewhere, the performance collection will feature a range of tennis ensembles, designed in navy, white, red, and green.
Tennis ICON Gauff will debut the collection on the court May 7th. The New Balance x Miu Miu with Coco Gauff collection will be available for purchase from September 10th and for a limited period in selected Miu Miu stores.
Blogged by: Emaraa Milhomme