Michael Jordan Invests in a new multimedia center for Morehouse College

By: Emaraa Milhomme| SET Magazine

Michael Jordan is investing in the future of HBCU storytellers.

Morehouse College officially opened its Morehouse Multimedia Center on Wednesday, September 23. Backed by Jordan and the Jordan Brand, the new space is being cultivated on the historically Black university campus for students interested in studying journalism, sports media, and emerging digital technologies.

The state-of-the-art facility will provide training in digital storytelling, sports broadcasting, podcasting, filmmaking, and emerging media technology. Access to a production studio, editing bays, and $250,000

in professional equipment will be available to students as they prepare for careers in media.

The donation towards scholarships and academic programs was announced in 2021 and is a part of Jordan’s ongoing philanthropic efforts.

In 2020 the Jordan Brand launched the Black Community Commitment, which has directed donations to the Smithsonian Institution’s National Museum of African American History and Culture and the Ida B. Wells Society, among other organizations.

“When we launched our journalism major in 2022, we envisioned a program grounded in the liberal arts where students engage the ‘why’ behind storytelling and social impact. The generosity of Michael Jordan and Jordan Brand made it possible to expand our curriculum and build the Morehouse Multimedia Center as the practical complement to that vision,” said Mikki Harris, Chair of the Journalism in Sports, Culture, and Social Justice department and an associate professor at Morehouse. “The Center serves as the bridge between critical thinking and professional practice for our students.

Nearly 120 alumni from the journalism program at Morehouse currently work in media and sports careers; more than 60 graduates have advanced degrees in the field.