Gabby Douglas is a trailblazer and has solidified a name for herself in the gymnastics arena so why not venture into a new industry?  The gold medalist has moved right into the beauty industry.  Gabby teamed up with cosmetics company Beauty Bakerie to launch her own line of lipsticks.

Starting with 5 Lip Whips the line is vegan, gluten-free, and cruelty free. Lip whips will start at $80 and go on sale Tuesday, March 14. Gabby said, “I am so excited about this partnership with Beauty Bakerie! Being Better not Bitter is very similar to my personal motto, ‘Hard days are the best because that’s when champions are made,’’ said Gabby in a statement about the new line. “It’s easy to allow negativity or hard circumstances to keep you from chasing your dreams. However, it is very important that you always stay positive and surround yourself with others who share the same mindset.”

In the official announcement, Beauty Bakerie said:

When we found out Gabby was looking to create a beautiful line of lipsticks with a brand that carried the best liquid lipsticks (Ahem… did someone say Lip Whips?), we knew we’d struck gold! Gabby is a strong woman whose values, dedication, and poise has inspired so many of us to be and give the best version of ourselves in every situation. Her story epitomizes our better, not bitter, motto as difficulty and hardship has only made Gabby stronger while staying true to her sweet and lovable personality. Her gorgeous Lip Whip set was inspired with all these traits in mind along with Gabby’s knack for all things creative of course! 

Gabby said that she has always wanted to have a lipstick line, and is honored to be able to partner with a brand that has an amazing product.

Here is a behind the scenes video promoting the lipstick launch:

We think this is a great collaboration!

Get the Lip Whips here –

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