The NBA is planning on making games a whole lot more fun this season and their teaming up with Anheuser Busch’s Bud Light brand Lime-A-Rita, a Margarita that comes in a variety of flavors. Already sounds fun right? Starting with the Atlanta Hawks, the NBA will feature what is being called “unique in-arena experiences” for female fans along with an exclusive fashion collaboration. According to Anheuser Busch, Lime-A-Rita has teamed up with NBA celebrity stylist and designer Megan Ann Wilson to produce the “shegotgame™” collection, a female athleisure clothing line inspired by the Atlanta Hawks and Lime-A-Rita’s portfolio of bold flavors. The line will include leggings, bodysuits, bomber jackets and sports bras. Who can’t use another pair of leggings or a fly bomber jacket?
Lime-A-Rita has launched a new multi-media activation called the “shegotgame™” collection which is part of the debut of “THIS IS MY JAM” designed to engage female NBA fans thru sports and fashion. We’re here for it!! The debut of the collection took place at the Hawks’ home game against the New Orleans Pelicans. Pieces were on display in a pop-up shop and available for purchase at the arena. If you missed the debut, no worries, the collection will be made available at select games.
“THIS IS MY JAM” gives us the opportunity to tap into two major female passion points: sports and fashion,” said Selena Kalvaria, senior brand manager for Lime-A-Rita. “We can’t wait for Atlanta Hawks fans to see what we’ve been working on with Megan Ann Wilson and to experience game night in a new way with Lime-A-Rita this year.”
The purpose of the campaign is to allow female fans the opportunity, thru giveaways and one of a kind experiences, to be closer to the sport they love. What better place for this to happen than in the arena? Fans can interact in real time and through social sharing using #MyJam. There will also be a “THIS IS MY JAM” GIF booth at Philips Arena which will feature a kaleidoscope backdrop where fans can take selfies and pictures to share.
Pete Thuresson Senior Vice President of Corporate Partnerships for the Atlanta Hawks and Philips Arena said, “The Atlanta Hawks are excited to partner with Lime-A-Rita in introducing the “shegotgame™” collection. We think it aligns perfectly with how we approach creating unique game experiences and touch points that are reflective of our fans,” he went on “Collaborations like ‘THIS IS MY JAM’ help us to provide more customized and authentic audience engagement that extends from game night to well outside of the arena.”
Make sure you follow #MyJam with us on social media!