Serena Williams has decided to launch a cosmetics line.
According to TMZ, Williams has filed legal documents to trademark the ‘Aneres’ name. The original trademark was intended for her clothing line but, she has since decided to go in a new direction.
The word ‘Aneres’ is Serena spelled backwards. The beauty line is planning to feature a range of products including skin care prep and makeup removing products, colognes and perfumes, makeup kits, bath soaps, lipstick, lip gloss, eye shadow, eyeliner, and mascara.
It makes sense that her line would feature sweat-proof products. Make-up Artist Natasha Gross, says in reports to NewBeauty that Serena loves using sweat proof products by companies such as Miliani and CoverGirl.
I’m sure I’m not the only one excited about her products.