He’s got a lifetime deal with Nike, his own production company, and even an acting cred under his belt (he played himself in Amy Schumer’s Trainwreck last year).

Now the wildly successful NBA star LeBron James will be appearing in and producing his own reality show called “Cleveland Hustles.”

This CNBC show, according to ESPN and CNBC, is all about building up and giving back. The 31-year-old Cleveland Cavaliers star has teamed up with his partner and friend Maverick Carter to produce the series.

Set to premier this summer, “Cleveland Hustles” gives four sets of Cleveland entrepreneurs the chance to realize and revitalize their dreams while also offering jobs to people in the local community—especially those in need.

James will meet with the new business owners as they navigate the rocky terrain of business ownership.

Business experts are also set to appear in the show. These experts will offer tips and serve as mentors to the new business owners, and CNBC says that this is the kind of reality show that melds perfectly with the network’s socially conscious, business-focused vibe.

The show, said Jim Ackerman of CNBC, “speaks to the network’s entrepreneurial spirit  and also creates an opportunity to strengthen communities that have fallen on hard times.”

As for LeBron, this show is rounding out a vastly promising Hollywood career for the beloved star. His production company, SpringHill, already has the Starz Original Series hit “Survivor’s Remorse” and Disney XD show “Becoming” under its belt. LeBron has also recently penned a multi-million-dollar development deal with Warner Bros.

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